Which attributes make a product successful

Can your product offer an experience to be identified with, and thus create a bond?
The answers can be obtained through elaborate questioning on the current usage, the image and the user experience of the product.

How can non-users be activated?
We investigate the needs and interests of non-users, their perception of brands and products through various communication measures, always in a competitive environment.

Relevant measurement attributes are

  • brand/product recognition (spontaneous/aided) and ad recall
  • usage
  • image of/satisfaction with product/brand
  • optimisation requests/trends from the consumers’ perspective




Usage & AttitudeInsights provides detailed knowledge on

  • image & positioning of the brand/product
  • the usage of the product and the potential for optimisation
  • perceived sales and marketing channels (advertising)
  • the proven price-to-performance ratio (pricing policy, uniqueness)

We are happy to advise you

IMAS International
Institut für Markt- Sozialanalysen Ges.m.b.H
Gruberstraße 2-6
A - 4020 Linz

Dipl. Bwrt. Ansgar Löhner

Dipl. Bwrt. Ansgar Löhner

Tel.: +43 / 732 / 77 22 55 - 208
Fax: +43 / 732 / 77 22 55 - 5
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