Direct evaluation of advertising campaigns

For all media channels
Pre-testing or post-testing for TV, radio, displays and posters

Full comparability benchmarking
based on several thousand existing ads and displays, within and outside of your sector

Relevant measurement attributes

  • Awareness
  • Resonance (Activation)
  • Designs liked
  • Duration within commercial break
  • Detail-evaluation and Likes/Dislikes



ThePsychoMeter shows you

  • an optimal evaluation of your campaign based on spontaneous recall
  • the impact on the advertising environment (benchmarking)
  • the emotional and functional level of activation
  • the impact of the advertising message

We are happy to advise you

IMAS International
Institut für Markt- Sozialanalysen Ges.m.b.H
Gruberstraße 2-6
A - 4020 Linz

Dipl. Bwrt. Ansgar Löhner

Dipl. Bwrt. Ansgar Löhner

Tel.: +43 / 732 / 77 22 55 - 208
Fax: +43 / 732 / 77 22 55 - 5
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