IMAS International – 4 decades of international quality research from Linz

IMAS (Institut für Markt- Sozialanalysen Ges.m.b.H.) is a company engaged in market and social analysis and was founded in 1972; it was then the first opinion research institute in Upper Austria. Today, IMAS can look back on 40 years of successful international market and opinion research.
Soon after its start-up, IMAS had gained national and international reputation; today it is one of the leading full-service institutes. Since 1992, the owner-managed company started to open branch offices in Eastern Europe and has since then become an expert for this new market. IMAS' strategy to "go international" has succeeded over the years and the company now focuses not only on research in Austria but also on integrated and global services for major international clients. Thanks to its branch offices and the long-term relationships with international partner institutes, IMAS now works in 25 countries and carries out research in more than 40 countries a year.

In 2008 the ownership structure and the management board of IMAS changed as a result of a management-buyout. Dipl. Bwrt. Ansgar Löhner and Dr. Gernot Hendorfer became managers of IMAS International and meanwhile the only shareholders. The new management board of IMAS is committed to high quality, customer proximity and a maximum of flexibility to guarantee best possible customer service.